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Magazines

Research World (June 2007)

Are we jumping on the brandwagon? That was the core question discussed at an ESOMAR event a decade ago in Berlin, at a time when ‘brandology’ and ‘brand management’ were fast rising in importance. At the end of the conference, it...

Catalogue: Research World 2007
Author: ESOMAR B.V.
June 1, 2007
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Citation

B.V., E. (2007a, June 01). Research World (June 2007). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-world-june-2007-